SCENIC SPOT STRATEGY
The "Light of the Three Gorges" situational night tour is a new cultural tourism immersion night tour created by Chongqing Wushan Tourism Development Group Co., Ltd. relying on the unique cultural tourism elements such as the Three Gorges of the Yangtze River, the Goddess of Wushan, the Red Leaves of the Three Gorges and the witch culture, the Bachu culture, and the immigrant culture. The new tour project will open to the public in November 2021.
——The top-level design is "big strokes". The project invested 190 million yuan, including two major sections, creative light and shadow and night tour interpretation of the "two rivers and four banks" architectural cluster, involving 152 buildings and more than 20 kilometers of coastline. Build 3 cruise ships of different styles in the Han, Tang and Song Dynasties, interactive interpretation, crossing ancient and modern. It adopts the latest digital centralized control platform mode and customized functional module design to realize one-key switching of multiple scenes, creating a new cultural tourism night tour deduction product that combines "culture", "technology" and "entertainment".
——Bold and innovative "eye-catching". To build the two most in the country. More than 40,000 sets of new environmental protection and energy-saving lamps have been installed and installed to create the country's first and largest outdoor media screen - the Goddess Avenue Light and Shadow Show, known as the "Three Gorges of the Yangtze River" Avenue of Stars. Create the world's largest water cliff projection show - Wushan Small Three Gorges Longmen Gorge Goddess Cliff Show, through naked-eye 3D projection to interpret the goddess culture, the spirit of the Three Gorges and the spirit of poverty alleviation, which is extremely shocking. Become the focus of major media focus. Douyin platform high-frequency push.
——The city's appearance is "refreshed". The creative light and shadow of the "two rivers and four banks" architectural cluster focuses on safety and characteristics, scientific layout, rejects light pollution, and is committed to creating an immersive and traveling visual feast. Through the four major elements of "mountain, gorge, water and city", the profound regional culture of Wushan is highlighted. Relying on the three dimensions of city point, line and surface, through the four systems of light and color, light and shade, level, and movement, it highlights the unique Wushan night scene system. , show the charm of the city of mountains and rivers and the city of river banks, put on "evening dresses" for the city, and create an Internet celebrity city.
——Creating a "new landmark" with ingenuity. The "Light of the Three Gorges" situational night tour is based on the protection of the ecological protection barrier in the upper reaches of the Yangtze River, highlighting the culture of the Yangtze River, the culture of the Three Gorges, the culture of the Three Gorges, and the culture of the goddess, with lights as the medium, accompanied by mountains and rivers, and the city is used for painting. The tailor-made "landscape and beautiful scenery, cultural appreciation of the world" night tour is also a high-value "ecological night tour" in the important ecological barrier area in the upper reaches of the Yangtze River, bringing more different and wonderful nights to tourists, becoming the Three Gorges A new landmark for tourism.
——Seven major performing arts "look at the past and present". Taking cruise ships as the carrier, with a freehand structure and heavy-colored brushwork, it integrates cutting-edge light and shadow technology and arts such as "panorama", "dream feeling" and "interactivity", and strives to create the magical splendor of Wushan Mountain and the Yangtze River for thousands of years. It has successively presented seven scenes of sailing into the painting, Wushan Yunyu, Poetry and Dance Thousand Years, Ningjiang History, Nilan Jiangdong, Goddess Wuji, Damei Wushan, allowing tourists to feel the origin of the Three Gorges, the temperament and the spirit of the Three Gorges, showing the vision of a beautiful new city, home Praise for immigration with national sentiments and praise for targeted poverty alleviation.
——The journey of time and space "New Wushan". The whole journey is 12 kilometers and 70 minutes. You can experience the bravery and tenacity of Chuanjiang boatmen, boatmen and trackers. You can also experience the profoundness of the Wushu culture for thousands of years, as well as the thousand-year spread of the Three Gorges culture in poetry. Since the opening of the "Lights of the Three Gorges" situational night tour, the tourists have been fascinated and praised, which is shocking and eye-catching. Up to now, it has received more than 20,000 tourists and achieved operating income of more than 5 million yuan, making night tourism truly an important engine to stimulate consumption and stimulate the economy.
Three Gorges Love City • Yunyu Wushan welcomes you! Tour Gaoxia Pinghu, appreciate the red leaves of Wushan Mountain, watch the light of the Three Gorges, feel the romance of the goddess of Wushan Mountain, and appreciate the mystery of Bachu culture.